The Peter Principle: How to Go from Crisis to Quadrupling Profits

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Peter Principle - Climbing Ladder to Reach Ceiling
Peter Principle – Climbing Ladder to Reach Ceiling

The Peter Principle: How to Go from Crisis to Quadrupling Profits

Who would have thought that one of my best employees resigning would be among the most valuable leadership lessons I needed to quadruple profits. Or that it would become the catalyst for me selling my business.

Don’t believe it? Let me explain.

I started my small business fresh out of college in 1991 at the age of 23.

Other than a three-month gig, I had never really worked for anyone or had a formal job. I’ve been self-employed my entire life. And for the most part, the leadership lessons I’ve learned over the years were through “on-the-job” training.

Unfortunately, I started the business on a shoestring budget. So by my sixth month in business, I was down to my last few hundred dollars. Literally days from closing the doors.

I managed to hold on, month to month, for at least the first couple of years, barely eking out some positive cash flow.

In the early years, I looked after everything from sales,to marketing and accounting, to technical support. I even cleaned the toilets. I regularly worked 70 to 90 hours a week for the first five years. Often sleeping in the office and rarely, if ever, taking a day off.

Fast forward many years later (October 2017 to be exact) and I had successfully closed on the largest transaction of my life when I sold my 50-employee business to private equity.

Now in the fortunate position, at the age of 51, I’m living the life I imagined when I was a young and somewhat clueless 23-year-old entrepreneur.

Those early years growing the business were challenging. Not only because it was hard to find sales and cash flow was so tight but, most importantly, because I had never really managed anyone other than myself.

Management Lessons Learned

What I know now is one of the keys to building a successful and thriving business, and ultimately wealth, is predicated on how well the business owner can get out of the way and successfully manage and lead the business’s team.

The better the business owner learns to do both, manage and lead, the more successful the business.

You see, I didn’t understand the concept of management and leadership. Instinctively, I knew that to grow, I would have to become a good manager. But because I had never really worked for anyone, I didn’t truly understand what it meant to manage and lead people.

In my earlier days, I had a tough time letting go. And that made sense since I pretty much looked after everything. As a result, I knew and understood the business better than anyone else did.

Often, it was easier for me to do something myself than wait patiently for my staff to figure it out. Rather than spend the time to teach someone how to do something, I would take care of it all myself.

I realize I was a difficult boss, and frankly, didn’t listen all that well. It wasn’t until my later years running my business that I learned what it meant to manage. Only once I began to delegate did the business start to grow effectively.

There was a specific incident that happened in 2013 that was pivotal in my personal development. That incident was the catalyst that helped move me, and my business, to the next level.

The leadership lessons I learned through one event in 2013 was what ultimately helped propel my business to more than double the sales and quadruple profits inside of four years.

 

The Leadership Lessons Learned

A Gift from Frank

One of my favorite staff members left me a gift.

He quit.

Typically, when one of your staff members quits, that’s not a reason to celebrate. In this case, I wasn’t celebrating his resigning. I was quite disappointed.

Here I was, thinking this particular staff member (let’s call him Frank) liked working for me and my business.

Frank came to my office, resignation letter in hand.

Fortunately, we spoke about why he was leaving. He provided me with a list of things I was doing wrong, and things that were wrong with the business.

Usually, I wouldn’t have listened. But in this case, Frank had some valid points.

The Truth Hurts

He said the business was disorganized.

Working for me was like drinking from a fire hose.

The company was missing any formal sort of business structure. People were unsure of their work duties since no one had formalized the job structure or roles and responsibilities.

For the most part, everyone did everything.

The business needed an operations person. I was acting in that role. But honestly, I was doing a pretty lousy job.

Also, he said that the company lacked formal leadership.

His feedback hurt.

Fortunately, he had provided his notice just before the New Year’s break, and I had a week to think over and reflect on his comments.

I came to realize sales had been more or less stagnant for the past few years because I was getting in the way too often. The skills I brought to the business were the skills that allowed us to grow to 30 employees. Those skills weren’t the same skills required to expand the company any further.

It took Frank resigning to make me realize I was holding my business back. And unless I started managing differently, the company would remain stagnant.

Frank was my leadership lesson.

There’s a term for what I just described.

It’s called: The Peter Principle.

 

The Peter Principle

What is the Peter Principle?

The Peter Principle was a term coined by business management guru and author Laurence Peter.

In his book, The Peter Principle, Peter observed that people in an organization “rise to their level of incompetence.”

The principle says that people will expand into their roles, up to the point where they reach their ceiling. And unless they make some changes to their methodology and process, they will likely remain stuck there.

The point at which the individual feels stuck, the ceiling, is called Peter’s Plateau.

Every individual has their own Peter’s Plateau. Unfortunately, most of us don’t realize we’ve reached ours, and until we do, and until we make changes to what we do and how we operate, we won’t progress beyond our ceiling.

Moving Beyond My Ceiling to Quadrupling Profits

By the time I got back to work in early 2014, I had reflected on what Frank had said and why he resigned. Frank had more or less laid out a clear path forward for the business.

And therein was Frank’s gift.

Within three weeks, we hired an operations manager and promoted one of our salespeople to sales manager.

I moved out of sales and started working on creating a vision for the business.

For the first time, there was a formal business plan. I put together a management team and learned how to not only manage, but also how to lead my business.

I created a BHAG (Big Hairy Audacious Goal) and communicated it to our team in the form of a State of the Union meeting.

At that meeting, I outlined our five-year goal of doubling the business and detailed, as much as I could, what we were going to do, and how we were going to do it.

The Vision

I created a vision that everyone in the company could get excited about.

I began to understand if I tried to micromanage everyone’s job, then nothing would get done. So we spent money and time on making sure everyone in the business received formal training.

I set up one-on-one meetings with my direct reports.

By late 2016, ahead of schedule, we had accomplished our goal of doubling the business and, meanwhile, quadrupled profits.

Ultimately, I decided to sell the business. Not because it wasn’t doing well, but because I was no longer enjoying the challenge of running a company. After 27 years, I was done and ready for something new.

On October 16, 2017, I stood in front of the team. This time, as a leader of the business. I had my leadership lesson in hand, much in the same way I had four years prior during our first State of the Union, and announced to everyone that I had sold the business. It was bittersweet; I had sold my baby.

 

Mission Accomplished

I accomplished my goal, thanks to Frank. Had he not handed me his letter of resignation in late 2013, and had we not had our exit interview, I likely would never have made any of those changes.

The changes we needed to make were so obvious, and yet they weren’t.

That’s the thing about the Peter Principle and your Peter’s Plateau. Hindsight is always 20/20.

When you’re busy running your day-to-day, doing the same things over and over, we often don’t stop to consider that maybe we’re the reason why our business isn’t succeeding or why we’re constantly passed over for promotion.

It doesn’t matter whether you’re running a small, solopreneur legacy book company, a 200-person AI software company, or managing a large team inside a multinational. Every single one of us has their own Peter’s Plateau.

Until you find yours, don’t be surprised if you keep doing the same things over and over again, expecting a different result. If you’re not achieving your goals, maybe you now know why.

If you want to read the backstory, you can here: My Journey Post-Business Sale as I Sail Into a New Harbor. The Next Stage, Entrepreneur Semi-Retirement, and Life Post-Business Sale

 

This article first appeared on The Money Mix and has been republished with permission.

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